Expanda — a platform for promoting Ukrainian e-commerce in Poland

Expanda — a company that helps Ukrainian e-commerce businesses scale to the Polish market. The service is a turnkey export: from preparation to operational support.

Task:
Launch lead generation from scratch: without a separately prepared landing page for advertising, without a configured pixel, without ready analytics.

Project implementation stages:
1. Product and audience pain analysis
2. Strategy and hypotheses;
3. Creation of creatives;
4. Technical preparation;
5. Launch of the test and tracking;
6. Optimization;
7. Summarizing and scaling;

Results:
- Number of leads: 87 applications received from the website in 6 weeks. These are the first systematic applications for the service, without which the product could not scale.

- Average cost per lead (CPL): $15.37. For the B2B niche with a high ticket — this is 2-3 times lower than the average market indicator.

- Best CTR: 3.1%— on the creative focused on fears and risks of export. This is above the average rate for Meta Ads (1.5-2%).

- Audience effectiveness: the best results were shown by the e-commerce segments aged 25-45 and the Shopify audience. In these groups, we received 70% of all applications.

- Funnel and scaling: based on the data, a funnel has been built, ready for scaling — with configured analytics, segmentation, and ready creatives.