Extended marketing audit of the brand and website Renova France

Comprehensive marketing audit of the international brand Renova (website: myrenova.com) — a manufacturer of hygiene products with a bright and bold positioning. The analysis covered 10 key areas:

– Brand analysis: USP, values, visual style, communication, differences from competitors
– Website audit: structure, usability, SEO, mobile version, sales funnel
– Review of CTAs and engagement elements
– Evaluation of integrations and analytics
– Social media analysis (Instagram, Facebook): visuals, frequency, content strategy
– Evaluation of advertising channels: digital presence, retargeting, localization
– Email marketing: presence of collection forms, welcome chains, newsletters
– Content analysis: visuals, creativity, brand alignment
– Reputation: reviews, UGC, handling feedback
– Customer journey: touchpoints, funnel, engagement stages

Prepared a detailed report with conclusions and practical recommendations for each area, including suggestions for improving UX, content strategy, analytics, and growth points in international markets.

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