Marketing audit of the Tago Poland brand

Comprehensive marketing audit of the TAGO brand and website

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A detailed marketing audit for the Polish brand TAGO, specializing in the production of confectionery products with exports to over 60 countries. The work included an analysis of all key marketing aspects:

– Brand and positioning analysis (values, USP, visual style, tone of communication)
– Corporate website audit: structure, usability, SEO, mobile adaptation, conversions
– Social media analysis: activity, visual style, engagement, content types
– Evaluation of advertising channels (availability and effectiveness of targeted and contextual advertising)
– Email marketing analysis (subscriber base, presence of automation, email chains)
– Content and creatives evaluation: brand compliance, visual style, engaging elements
– Reputation and reviews management: presence in search, Google, social media, availability of UGC
– Competitive analysis: comparison with key market players, recommendations for strengthening positioning
– Check of connected analytical systems (GA, Pixel), goal tracking
– Customer journey map and evaluation of all touchpoints: from first interest to purchase

As a result of the audit, a detailed PDF report was prepared with conclusions for each area and priority recommendations for brand development in the digital environment.

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