Facebook Ads - Jewelry of Op-Diversity

The customer is engaged in small and large-scale sales of jewellery.Before the start of the collaboration, advertising campaigns in Facebook Ads did not happen.The decision to try this source of traffic was that it did not fit the number of orders that fell on the background of the quarantine.There was a business page on Facebook and Instagram.Before the launch of the advertising, a review of these pages was carried out and a number of recommendations were proposed.In parallel with this, the advertising campaigns in Google Ads are also carried out.After the implementation of changes for his pages on social networks, advertising on Facebook and Instagram was launched.The results of three and a half months of work can be seen on the screenshot.The lowest price for the purchase in the Remarketing campaign, which is in principle obvious.As you can see from the name of the campaign, the price for a purchase from a Facebook source is cheaper than with Instagram.Buying means ordering the goods on the customer’s website.Thro the work, a number of hypotheses and targets have been tested and the campaigns that show the necessary result have been left at the time of writing the case.In the nearest plans to set up the dynamic remarketing of Facebook.