Google AdWords - Optical Difference Jewelry

The customer addressed the problem of the insufficient number of orders in the topic of wholesale sale of jewelry.Initially, a small advertising budget was allocated.At the beginning of the work, advertising campaigns in Google Adwords were already set up, but their structure was poorly worked out.It was proposed to upgrade the structure, remove the crossover of keywords, separate the competitors campaign and create a remarketing campaign to hold interested users.During the quarantine period, wholesale sales went strongly and the customer was asked to pay attention to the retail audience.To do this, they created a promotional campaign with retail keywords and reduced the minimum order amount.The customer also had an Instagram profile and a Facebook business page, but they were in the launch form and they didn’t sell anything.We discussed with the customer the strategy of further social networking, finished the profile hat, prepared the pages for advertising traffic.During the campaign, a number of audiences were protested (for the purpose of "Customer", "Course", according to demographic indicators, men, women, goods, LAL, etc.).Orders from Facebook and Instagram are cheaper than Google Ads, but their average check is twice lower.The number of orders from Facebook is 3-4 times higher than the number of orders from Google Ads.The schedule shows that the number of transactions from a month to a month increases, as well as the revenue.As part of the further development of accounts, the connection of Google Merchant, the setting of dynamic remarketing in Google and Facebook is provided.