Google Adwords - Auto Evacuator Service

This project required to create advertising campaigns on Google Adwords from scratch. Since the budget was limited, and the evacuation services are of emergency nature, it was decided to refuse the creation of remarketing and KMS campaigns and to focus on searches. Search campaigns were divided by the type of devices to mobile and computers, the “Only Calls” campaign, and the brand campaign. As a result of the project, it was noted that the best results were shown by two campaigns with common mobile requests and a campaign in the "Only Calls" format. After a sufficient number of conversions and a stable result, these campaigns from the manual rate management strategy were changed to the target price per conversion strategy. The customer is satisfied with the result of cooperation.