Facebook / Meta Ads for infobusiness. 1900 leads per day at $1.6

Client:
The client came to me with a ready-made sales funnel and a number of hypotheses developed by the previous team. He wanted to reduce the cost of acquiring a customer from $3 to $2.

First steps and analysis:

1. Analyzing the initial data, I discovered numerous grammatical and spelling errors in the texts, which could negatively affect the perception of potential customers. I optimized the text content, added emotion and engagement.

2. Experimenting with creatives: I tested different formats, including video and text based on the PASS and AIDA models. Short and clear texts that directly addressed the needs of customers with a clear call to action performed best.

3. Audience testing: I created a library of audiences and began to analyze the performance of each in detail, focusing on ROMI, which allowed me to select the best groups for each product.

Main achievements:

I reduced the average cost of a lead to $1.6, while maintaining the high quality of the attracted leads and increased their number to 1800-1900 per day.
Increased ROMI by optimizing advertising campaigns, choosing the most effective audiences and advertising channels.

Key recommendations and conclusions:

1. Using Video Creatives: I have proven that videos are significantly more effective than static images in today's digital marketing.
2. Audience segmentation: I learned how to segment audiences in detail and adapt strategies depending on the platform and behavior of the target group.
3. Development of analytics tools: I recommend developing and using analytics systems that allow you to better understand customer behavior and optimize advertising strategies based on real-time data.

Conclusion:

The project allowed me not only to increase the productivity of campaigns, but also to ensure a high level of client satisfaction. He expressed satisfaction with our cooperation and continues to work with me, which proves the high efficiency of my work as a freelancer.