Fortup Beauty target

Targeted advertising for the beauty salon "Fortup Beauty"
Duration: 12 months

Project description:
I organized and launched a comprehensive targeted advertising campaign for the beauty salon "Fortup Beauty". Thanks to carefully thought-out strategies and effective ad settings, significant growth in customer engagement and an increase in the salon's profit were achieved.

Completed tasks:

Audience analysis: Identifying the needs, interests, and behavioral characteristics of potential clients.
Development of advertising strategy: Planning campaigns, determining budgets, creating advertising materials.
Setting up and launching advertising campaigns: Creating and optimizing ads on Facebook and Instagram, testing different approaches to achieve maximum results.
Analysis and optimization: Continuous monitoring of advertising effectiveness, analyzing results, and making adjustments to improve metrics.
Results:

Significant increase in inquiries and bookings for salon services through social media.
Reduction in cost per lead and increase in conversion.
Achieving stable profit growth of 10-15% monthly.