Franchise EDES

Sold 16 franchises through target
#FacebookAds #leadgeneration
Income: $46,500
ROMI: 18.40%
Cost per lead: $2.63
Budget: $1946.31
Leads: 735
Sales: 16
Cost per sale: $121.64

About the project:
Franchise of a unique product in the Ukrainian market - kurtos kalacs. Currently, this is the first kurtos kalacs franchise in Ukraine (traditional Hungarian bakery). At the time of the franchise launch, the company also had its own establishment in Lviv, which was very successful.

Main tasks:
Since this is a unique product and the first franchise, we needed to start by informing about the existence of the franchise;
Show that this is a unique product;
And also show that this is a profitable business;
The result of the previous tasks should have been qualified inquiries to buy the franchise and subsequently sell the franchise in Ukraine.

Challenges:
People may not understand the product and receive detailed information only during consultations;
Long decision-making cycle for purchase;
Long cycle of agreeing on details, payment, and transfer of rights, so profitability can only be calculated after 2-3 months.

What we did:
Analyzed the target audience;
Competitors - similar franchises (bakeries with standard baking);
Built CJM;
Created a strategy for selling the franchise;
Created different communication with the target audience to determine the most understandable and effective.

We managed to successfully launch the project from the first month, find the most effective connections, and maintain a low cost per lead.