Delivery of food | MIA SUSHI

EARNED 348,155 UAH BY INVESTING $1,663
#FacebookAds #ecommerce
Number of sales: 703
Sales value: $2.36
Average check: UAH 495.24
Profit: UAH 348,155
Advertising budget: $1,663.44
About the project:
MIA SUSHI - sushi delivery in the city of Khmelnytskyi, an offline establishment with minimal seating
Slogan: Premium quality at an affordable price - offers were built around this at first
Main tasks:
✓ Bring people to delivery
✓ Repeat purchases
✓ Brand loyalty formation
About cooperation:
We have been working with delivery since the very opening (November 2022).
Throughout our cooperation, we tried a bunch of different approaches to find the one that would bring the most purchases.
After a series of tests, we noticed a pattern:
1. Only Instagram placement is relevant to us
2. Pouring the audience through branded videos - campaign traffic - converts a good number of purchases (and if stimulated by remarketing)
We achieved a consistently good indicator over 5 months of cooperation - (hello to everyone who leaves after 1 month because they don't know what else to launch)
From March 15 to April 25, a conversion campaign with feedback from an influencer was launched, which brought in 170 purchases at $2.26 each.
With expenses of $400, we received income of UAH 85,175 (~$2,260).
Several creatives:
Overall performance:
Conversion campaigns from March 15
Number of sales: 703
Sales value: $2.36
Average check: UAH 495.24
Profit: UAH 348,155
Advertising budget: $1,663.44
We will also spend a % of the budget on brand campaigns
Advertising budget: $847.26
Avg. CTR: 1.6%
Coverage: 278,134