Furniture Store "Perlina"

The store is located in Rivne city in the Metro shopping center where there are always many people and sales. Client's request: increase sales through advertising on Instagram.

Work plan:

- creating a strategy for the advertising campaign,
- defining the target audience,
- creating several design and text options for the ads,
- setting up the ads and launching;

Details:

To achieve the desired result, the goal "Message" was chosen. It is worth noting that pre-added auto-replies with furniture prices because many people immediately asked for the price and were immediately filtered out if they could not afford it.
- analysis and optimization,
- advertising reports and feedback collection.

Target audience:

Men and women aged 25-50 who live in Rivne city and nearby district centers. The audience has no specific interests as the aim was to reach a larger number of potential clients.

Result:

The average cost per lead was $5.23 (using the exchange rate at the time of the campaign), over 2 months from August 1 to September 30, we received 108 leads. Of these, one resulted in 7 sales directly from the ads because people came to the store and said they saw this sofa or bed in the ad. Also, an increase in overall store sales during this period as people were not asked how they found our store.

Conclusion:

An interesting project with great potential that is currently not fully realized due to regional limitations where everyone already knows us. We are now working on expanding across Ukraine, where we plan to increase our income.