Gelios: courses for children
Gelios — a company that offers speed reading courses for children and adults, aimed at Ukrainians living abroad.
Task
The main goal of the client is to reduce the cost of a lead for a trial lesson to $4 for cold leads and to $8-10 for qualified leads. A lead was considered qualified if contact was made by phone and they confirmed that they had submitted an application.
Results
Ukraine: Reach — 527,063 people, number of leads — 1,495, average cost per lead — $1.45.
Europe: Reach — 298,709 people, cost per lead — $5.94–$8.88, which corresponds to the set goals.
Canada: Reach — 44,872 people, average cost per lead — $10.06, which also met the target indicators.
2nd account: 319 leads, with an average cost of $2.56 per lead, which is significantly lower than the planned expenses.
Task
The main goal of the client is to reduce the cost of a lead for a trial lesson to $4 for cold leads and to $8-10 for qualified leads. A lead was considered qualified if contact was made by phone and they confirmed that they had submitted an application.
Results
Ukraine: Reach — 527,063 people, number of leads — 1,495, average cost per lead — $1.45.
Europe: Reach — 298,709 people, cost per lead — $5.94–$8.88, which corresponds to the set goals.
Canada: Reach — 44,872 people, average cost per lead — $10.06, which also met the target indicators.
2nd account: 319 leads, with an average cost of $2.56 per lead, which is significantly lower than the planned expenses.