Oll.math: an online platform for learning mathematics

Oll.math is a platform created to help students learn mathematics online. To attract new users and increase conversions, the company approached us to optimize advertising campaigns on Facebook and Messenger. They aimed to increase the number of registrations, messages in Messenger, and subscriptions while simultaneously reducing costs per interaction.

Task
Attract new users to the Oll.math platform through Facebook Messenger, increase conversion actions (registrations, messages in Messenger, subscriptions), and optimize the advertising budget by lowering the cost of results and increasing the reach of the target audience.

Results
Total expenses: During the campaign period, 30,844.23 UAH was spent.

Number of interactions: The Messenger campaigns achieved 677 interactions and over 1,128,767 impressions.

Cost per result: The average cost per result was 37.37 UAH, optimized to 25.01 UAH in some campaigns.

Reach: The total reach of the campaigns exceeded 128,767 people.