SkillUp: educational courses
SkillUp — an online platform specializing in training software testers (QA). The client approached us with the task of attracting clients to software testing courses through a webinar funnel. The main goal was to obtain the maximum number of targeted webinar visitors with a lead cost not exceeding $1.5.
Task
The main task was to set up advertising campaigns to attract leads to webinars, analyze the effectiveness of the campaigns, and scale them provided that the target CPA metrics were achieved.
Results
During the project, impressive results were achieved:
In one month, 1953 applications were attracted with a cost per application of $1.36.
Search advertising showed a return on investment of 1677%, while GDN and YouTube showed 796% and 666% respectively.
Thanks to constant optimization and analysis, we managed to improve the effectiveness of advertising campaigns by 27% compared to the previous period.
Task
The main task was to set up advertising campaigns to attract leads to webinars, analyze the effectiveness of the campaigns, and scale them provided that the target CPA metrics were achieved.
Results
During the project, impressive results were achieved:
In one month, 1953 applications were attracted with a cost per application of $1.36.
Search advertising showed a return on investment of 1677%, while GDN and YouTube showed 796% and 666% respectively.
Thanks to constant optimization and analysis, we managed to improve the effectiveness of advertising campaigns by 27% compared to the previous period.
 |
Oleksandr Hristich
 Zheltye Vody 90 0
|
A little busy
91 Safes completed
2 arbitrations
On the service 10 years
Offer work