Mykola Sapsan: personal development coach

Mykola Sapsan is a motivational speaker and personal development coach who actively conducts training webinars for his audience. The project involved promoting one of the free webinars aimed at attracting potential clients to the main training course.

Task
The task was to promote the free webinar during which the main training course was presented and sold. The campaign aimed to ensure the maximum number of engaged participants in the webinar at the lowest cost per lead. The main objective was to achieve the established KPIs:
Cost per lead — $0.7
Daily application volume — 115 leads The goal was to attract the maximum number of participants to the webinar and stimulate sales of the main course through advertising on social media and Google Ads.

Results
Cost per lead: Reduced the cost per lead from $0.7 to $0.61, which allowed saving the advertising budget and attracting more participants.
Number of leads: Increased the number of applications from 115 to 130 per day, exceeding the initial plan.