WOWbody: online weight loss courses
WOWbody – a company that provides online courses for supporting a healthy lifestyle and weight loss.
The client had some experience in promoting their services, but the marketing efforts did not yield the desired results in terms of sales and profitability.
Task
Main task: Attract new clients to WOWbody courses.
Ultimate goal: Increase the number of purchases through social media.
KPI: Reduce cost per acquisition (CPA) and increase return on ad spend (ROAS).
Expectations: Achieve maximum effectiveness of advertising campaigns with an optimal budget.
Results
During the collaboration, we achieved significant results:
5,636 buyers were attracted at an average cost per result of $6.65.
The total expenditure amounted to $35,122.64, which brought the company $131,189.26.
The campaigns showed an average ROAS of 3.74, indicating high profitability of advertising expenses.
The client had some experience in promoting their services, but the marketing efforts did not yield the desired results in terms of sales and profitability.
Task
Main task: Attract new clients to WOWbody courses.
Ultimate goal: Increase the number of purchases through social media.
KPI: Reduce cost per acquisition (CPA) and increase return on ad spend (ROAS).
Expectations: Achieve maximum effectiveness of advertising campaigns with an optimal budget.
Results
During the collaboration, we achieved significant results:
5,636 buyers were attracted at an average cost per result of $6.65.
The total expenditure amounted to $35,122.64, which brought the company $131,189.26.
The campaigns showed an average ROAS of 3.74, indicating high profitability of advertising expenses.