kotonchyk: Ukrainian textile brand

Kotonchyk is a Ukrainian brand that specializes in the production and sale of high-quality home textiles. The range includes bed linen, towels, tablecloths, sheets, and other textile products. The main goal of the project was to increase online sales through the website by using effective advertising campaigns in Google Ads. The client aimed to expand their market presence and attract new customers.

Task
Increase sales volume through online channels, improve conversion rate, and reduce customer acquisition cost.

Results
Conversions: During the campaign period, 1,490 conversions were achieved, indicating successful engagement of potential customers to the website and their conversion into buyers.

Cost per conversion: The cost per conversion ranged from 82.88 UAH to 440 UAH, demonstrating effective optimization of advertising expenses.

Revenue: The total value of conversions amounted to over 1.9 million UAH, confirming the successful performance of the advertising campaigns.

CTR: The average CTR was 4.92%, which is an excellent result for advertising campaigns aimed at attracting the target audience's attention.