Youtube Ads leadgen for business 60616 leads for $1.33
I had the opportunity to work on an exciting project involving the scaling of marketing funnels for a client eager to expand their business in the educational sector. The first funnel was focused on a marathon model for teaching business scaling, and the second was a lead magnet for business management.
**Challenges and Actions:**
One of the primary issues was the lack of effectiveness in existing YouTube advertising campaigns, which failed to generate the necessary number of leads. I found that the problem was due to an improper choice of audience and weak creatives that didn't address the clients' pain points.
1. **Optimization of Creatives and Target Audiences:** I rethought the approach to creating advertisements, ensuring they accurately reflected the needs and interests of the target audience. After testing, I understood that creatives based on the PAS model worked best.
2. **Implementation of InStream Advertising Campaign on YouTube:** I chose this strategy as it was most suitable for the given objective.
3. **Selection of Target Audiences:** For the initial launch, I chose the most effective audiences and built a top list for testing: Base, Lookalike, Themes, Interests, Competitors, Retargeting. I tried to keep the audiences small to scale without the risk of increasing the cost per lead.
**Results:**
The strategy, divided into several stages of testing different groups of audiences and creatives, allowed me to significantly enhance the efficiency of the advertising campaigns. The total spent budget was $88,411, achieving a total of 60,611 conversions, i.e., leads across various funnels, with an average cost per conversion of $1.33.
If you are also looking for ways to scale your business and optimize marketing funnels, do not hesitate to seek professional help. Utilizing well-thought-out strategies and deep data analysis can transform your investments into tangible results. Partnering with me will not only improve your current campaigns but also unlock new growth and expansion opportunities.
Stay connected, and let's reach new heights in your business together!
**Challenges and Actions:**
One of the primary issues was the lack of effectiveness in existing YouTube advertising campaigns, which failed to generate the necessary number of leads. I found that the problem was due to an improper choice of audience and weak creatives that didn't address the clients' pain points.
1. **Optimization of Creatives and Target Audiences:** I rethought the approach to creating advertisements, ensuring they accurately reflected the needs and interests of the target audience. After testing, I understood that creatives based on the PAS model worked best.
2. **Implementation of InStream Advertising Campaign on YouTube:** I chose this strategy as it was most suitable for the given objective.
3. **Selection of Target Audiences:** For the initial launch, I chose the most effective audiences and built a top list for testing: Base, Lookalike, Themes, Interests, Competitors, Retargeting. I tried to keep the audiences small to scale without the risk of increasing the cost per lead.
**Results:**
The strategy, divided into several stages of testing different groups of audiences and creatives, allowed me to significantly enhance the efficiency of the advertising campaigns. The total spent budget was $88,411, achieving a total of 60,611 conversions, i.e., leads across various funnels, with an average cost per conversion of $1.33.
If you are also looking for ways to scale your business and optimize marketing funnels, do not hesitate to seek professional help. Utilizing well-thought-out strategies and deep data analysis can transform your investments into tangible results. Partnering with me will not only improve your current campaigns but also unlock new growth and expansion opportunities.
Stay connected, and let's reach new heights in your business together!
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Leonid Zamriy
 Khmelnitskyi 140 0
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Available for hire
138 Safes completed
1 arbitration
On the service 11 years
Offer work