Global optimization of advertising campaigns

The company "WorldWideLearn," specializing in online education, approached us with the problem of low advertising campaign effectiveness. Initial expenses amounted to $270,642 with a CPC of $0.53 and a CTR of 0.98%.

Our team conducted a comprehensive optimization:

- Reallocated the budget in favor of the most effective channels
- Improved targeting and creatives
- Optimized campaigns for mobile devices
- Implemented an A/B testing system

Results after 2 months:

- Expenses decreased by 33% to $180,428
- CPC dropped to $0.35
- CTR increased to 1.47%
- Cost per conversion decreased by 33% to $2.91