by Goodex24
The Target:
Promotion of ASO
Google Play and AppStore
Promote mobile add-on from scratch through Facebook
For the launch I was preparing a lot of creative, and also used the promo code for the discount at the first order, to lock the customers who are already enjoying the delivery services, and show our advantages.We also started testing a lot of audiences and hypotheses, as we had very little real data about customers.Nearly immediately, the cost of installing the add-on for one customer was about $1.50, and the conversion to perform the order was about 30%.The average cost of one order in this case was about $40-$60, and the cost of capturing a new customer was about $4-$5.Also stored good LTV for about 3-6 months with regular orders
The scale
Using the best target groups and the winning creatives, we started scaling, after which we managed to lower the cost of installation to $0.9 and increase the number of customers by 35% with that budget itself.Parallelly on Android and iOS, on Android they had a price of about $0.7, but the conversion to the order was about 25-30%, so in sum, the price for customers was almost the same.
Promotion of ASO
Google Play and AppStore
Promote mobile add-on from scratch through Facebook
For the launch I was preparing a lot of creative, and also used the promo code for the discount at the first order, to lock the customers who are already enjoying the delivery services, and show our advantages.We also started testing a lot of audiences and hypotheses, as we had very little real data about customers.Nearly immediately, the cost of installing the add-on for one customer was about $1.50, and the conversion to perform the order was about 30%.The average cost of one order in this case was about $40-$60, and the cost of capturing a new customer was about $4-$5.Also stored good LTV for about 3-6 months with regular orders
The scale
Using the best target groups and the winning creatives, we started scaling, after which we managed to lower the cost of installation to $0.9 and increase the number of customers by 35% with that budget itself.Parallelly on Android and iOS, on Android they had a price of about $0.7, but the conversion to the order was about 25-30%, so in sum, the price for customers was almost the same.
Kharkiv 
Available for hire