Goods for diabetics | SEO promotion / Ukraine
Search Engine Optimization (SEO)
Promotion of the online store for diabetic products Goodsugar.com.ua
About the client and goals
Niche: Sale of products for people with diabetes, specifically continuous glucose monitoring (CGM) sensors from brands Dexcom and Abbott (FreeStyle Libre).
Region: All of Ukraine, except temporarily occupied territories.
Target audience: People with type 1 and type 2 diabetes, those with prediabetic conditions, as well as those who wish to analyze their diet and learn more about their nutrition.
Project goals: Promote the use of continuous glucose monitoring systems (CGM), demonstrate their advantages over traditional glucometers, and attract new customers to the website for information and purchases.
Starting situation (as of October-November 2023)
At the beginning of the work, the website had basic metrics that required significant improvement:
Number of pages indexed by Google: 141.
Backlink profile: 4 referring domains, 8 external links.
Moz DA score: 3.
Traffic: In November 2023, organic traffic amounted to 119 visits, resulting in 14 conversions.
Positions: Most key queries were outside the TOP-10 Google UA. For example, as of 30.11.2023: "freestyle libre 3" - 14th place, "sensor for diabetics" - 19th place, "dexcom" - 22nd place, "sensor for measuring blood sugar" - 36th place.
About the client and goals
Niche: Sale of products for people with diabetes, specifically continuous glucose monitoring (CGM) sensors from brands Dexcom and Abbott (FreeStyle Libre).
Region: All of Ukraine, except temporarily occupied territories.
Target audience: People with type 1 and type 2 diabetes, those with prediabetic conditions, as well as those who wish to analyze their diet and learn more about their nutrition.
Project goals: Promote the use of continuous glucose monitoring systems (CGM), demonstrate their advantages over traditional glucometers, and attract new customers to the website for information and purchases.
Starting situation (as of October-November 2023)
At the beginning of the work, the website had basic metrics that required significant improvement:
Number of pages indexed by Google: 141.
Backlink profile: 4 referring domains, 8 external links.
Moz DA score: 3.
Traffic: In November 2023, organic traffic amounted to 119 visits, resulting in 14 conversions.
Positions: Most key queries were outside the TOP-10 Google UA. For example, as of 30.11.2023: "freestyle libre 3" - 14th place, "sensor for diabetics" - 19th place, "dexcom" - 22nd place, "sensor for measuring blood sugar" - 36th place.