Google Ads advertising for a custom sock manufacturer in Canada

The client is a Canadian company that specializes in manufacturing custom socks with your logo. The market includes the USA, Canada, and the UK. They sell exclusively in bulk to large clients. Among their clients are Microsoft, Cisco, Fiverr, etc.
The main task is to increase the number of inquiries for cost estimates from advertising on Google Ads.

What has been done:
- Optimized search advertising campaigns
- Created separate campaigns for each country
- Launched display advertising with payment for conversions
- Set up and launched retargeting
- Conducted A/B testing with the landing page

Result:
The conversion rate increased by 17% from advertising on Google Ads. The number of registrations for cost estimates grew by 46%. At the same time, the cost per click decreased by 8%, and the total number of clients increased by 25%.