Targeted advertising for a women's footwear brand on Instagram
Social Media Advertising
The client is a women's footwear and clothing store on Instagram with its own production. The main goal is sales through Instagram Direct and increasing the number of followers.
What has been done:
- Remarketing launched for customers who interacted with the profile
- Advantage+ advertising launched based on customers
- Ongoing testing of different clothing and footwear models, as well as audiences
- Advertising budget increased
Result:
Thanks to successful advertising on Instagram, the monthly budget grew from $3,000 to $8,000 per month. The average cost per message is no more than $2. The number of followers on Instagram increased to 345,000.
What has been done:
- Remarketing launched for customers who interacted with the profile
- Advantage+ advertising launched based on customers
- Ongoing testing of different clothing and footwear models, as well as audiences
- Advertising budget increased
Result:
Thanks to successful advertising on Instagram, the monthly budget grew from $3,000 to $8,000 per month. The average cost per message is no more than $2. The number of followers on Instagram increased to 345,000.