Google Ads and Meta Ads setur for a beauty salon
Client — a beauty salon in Kharkiv. The main goal is to attract clients for procedures through Instagram Direct and to increase the number of followers. Additionally, to attract clients through the website.
Actions Taken:
— Launched remarketing for clients who engaged with the profile.
— Launched advertising campaigns for various procedures targeting different audiences.
— Launched search advertising campaigns for all popular services.
— Launched a Performance Max campaign.
Results:
— The average cost per message over a year was $3.19. It's important to note that there are different services, such as facials and peels, which are more expensive than manicures, thus increasing the client acquisition cost. For manicures, the average cost per message is around $2.5.
— In Google Ads, we advertised all popular services, but gradually retained only the most effective campaigns. The average conversion cost was 23 UAH due to inexpensive conversions in the PMax campaign. Overall, the conversion cost for search campaigns was 300 UAH.
Actions Taken:
— Launched remarketing for clients who engaged with the profile.
— Launched advertising campaigns for various procedures targeting different audiences.
— Launched search advertising campaigns for all popular services.
— Launched a Performance Max campaign.
Results:
— The average cost per message over a year was $3.19. It's important to note that there are different services, such as facials and peels, which are more expensive than manicures, thus increasing the client acquisition cost. For manicures, the average cost per message is around $2.5.
— In Google Ads, we advertised all popular services, but gradually retained only the most effective campaigns. The average conversion cost was 23 UAH due to inexpensive conversions in the PMax campaign. Overall, the conversion cost for search campaigns was 300 UAH.
Kyiv 
Available for hire
Offer work