Google Ads setup for an online coffee shop

The client is an online coffee shop with its own roasting. Before our collaboration began, the client managed advertising campaigns independently. They approached me with a request to increase the number of transactions and profit from advertising on Google Ads, as well as to increase the number of new customers.
What was done:
- Set up Google Merchant Center from scratch.
- Launched product advertising.
- Redesigned all search advertising campaigns and expanded negative keywords.
- Launched a search advertising campaign focused on competitors.
- Set up dynamic remarketing.

Results:
In the first 3 months of work, the number of transactions from advertising increased from 164 to 292.
Total revenue grew by 76%.
As a result of advertising optimization, the conversion rate also increased by 9.95%.