Google Ads Setup for a Construction Manufacturer

Client — a construction company. Before our collaboration, the client managed the advertising campaigns independently. They reached out to me to increase the client base during the peak season (February to June) via Google Ads.

Actions Taken:
— Launched separate search campaigns for each service.
—Started a competitor campaign.
— Optimized the website for different search queries.
—Launched a Google Maps campaign.
— Set up remarketing.

Results:
— In 6 months of work, we generated 1,775 leads from Google Ads.
— The cost per conversion was only 154 UAH.