Google Ads case for the company "Eco-Ceiling"
Launching advertising from scratch and scaling sales in the stretch ceiling niche.
About the client:
Eco-Ceiling Company specializes in the installation of stretch ceilings in Kyiv and the surrounding area.
The main task is to build a stable customer acquisition system from scratch through Google Ads and scale sales.
Starting situation
Before the collaboration began, the company had not launched advertising on Google Ads.
In fact, the advertising system needed to be created completely from scratch:
- without account history
- without accumulated conversions
- without statistics for Google algorithms
- in a highly competitive niche of repairs and stretch ceilings
The main objective is to quickly bring the advertising to a stable flow of applications and ensure the return on advertising budget.
What was done
Complete setup of Google Ads "turnkey"
An advertising system was created from scratch:
- account structure developed
- semantic core collected
- search campaigns created
- ad groups set up for different types of services
- negative keyword lists prepared
- segmentation and optimization
To improve efficiency:
- campaigns divided by types of queries
- separately highlighted "hot" commercial keywords
- budgets optimized
- search queries regularly cleaned
- weak traffic disabled
- Work with ads
New advertising offers were created with a focus on:
- free measurement
- quick installation
- guarantee
- turnkey installation
- work in Kyiv and the surrounding area
This allowed for an increase in CTR and the quality of inquiries.
Analytics and optimization
For stable scaling:
- conversion tracking set up
- campaigns optimized for applications and calls
- bidding work conducted
- CRM analytics connected
- lead quality regularly analyzed
Advertising results:
Period: May 2025 — May 2026
Google Ads
Impressions: 2,329,929
Clicks: 159,795
Conversions: 2,977+
Advertising costs: 1,839,330 UAH
Average cost per conversion: 617 UAH
CRM results
During the period of work, the advertising brought:
- 417 successful applications
- 10,580,148 UAH in sales
Comparison of costs and results
Advertising budget:
1,839,330 UAH
Revenue generated:
10,580,148 UAH
Conclusions on effectiveness
Thanks to the properly built Google Ads system, it was possible to:
- launch advertising from scratch
- quickly bring the account to stable results
- build a predictable flow of applications
- scale sales
- achieve revenue of over 10.5 million UAH
Return on advertising
The actual revenue exceeded advertising costs by more than 5.7 times, demonstrating the high effectiveness of the advertising system and proper campaign optimization.
What had the greatest impact on the result
The greatest effect came from:
- correct account structure from scratch
- segmentation of "hot" queries
- regular cleaning of search traffic
- optimization of bids for conversions
- work with CRM and analytics
- constant optimization of campaigns
Tools used
- Google Ads Search
- Performance Max
- Google Analytics
- Remarketing
- Conversion optimization
- CRM analytics
About the client:
Eco-Ceiling Company specializes in the installation of stretch ceilings in Kyiv and the surrounding area.
The main task is to build a stable customer acquisition system from scratch through Google Ads and scale sales.
Starting situation
Before the collaboration began, the company had not launched advertising on Google Ads.
In fact, the advertising system needed to be created completely from scratch:
- without account history
- without accumulated conversions
- without statistics for Google algorithms
- in a highly competitive niche of repairs and stretch ceilings
The main objective is to quickly bring the advertising to a stable flow of applications and ensure the return on advertising budget.
What was done
Complete setup of Google Ads "turnkey"
An advertising system was created from scratch:
- account structure developed
- semantic core collected
- search campaigns created
- ad groups set up for different types of services
- negative keyword lists prepared
- segmentation and optimization
To improve efficiency:
- campaigns divided by types of queries
- separately highlighted "hot" commercial keywords
- budgets optimized
- search queries regularly cleaned
- weak traffic disabled
- Work with ads
New advertising offers were created with a focus on:
- free measurement
- quick installation
- guarantee
- turnkey installation
- work in Kyiv and the surrounding area
This allowed for an increase in CTR and the quality of inquiries.
Analytics and optimization
For stable scaling:
- conversion tracking set up
- campaigns optimized for applications and calls
- bidding work conducted
- CRM analytics connected
- lead quality regularly analyzed
Advertising results:
Period: May 2025 — May 2026
Google Ads
Impressions: 2,329,929
Clicks: 159,795
Conversions: 2,977+
Advertising costs: 1,839,330 UAH
Average cost per conversion: 617 UAH
CRM results
During the period of work, the advertising brought:
- 417 successful applications
- 10,580,148 UAH in sales
Comparison of costs and results
Advertising budget:
1,839,330 UAH
Revenue generated:
10,580,148 UAH
Conclusions on effectiveness
Thanks to the properly built Google Ads system, it was possible to:
- launch advertising from scratch
- quickly bring the account to stable results
- build a predictable flow of applications
- scale sales
- achieve revenue of over 10.5 million UAH
Return on advertising
The actual revenue exceeded advertising costs by more than 5.7 times, demonstrating the high effectiveness of the advertising system and proper campaign optimization.
What had the greatest impact on the result
The greatest effect came from:
- correct account structure from scratch
- segmentation of "hot" queries
- regular cleaning of search traffic
- optimization of bids for conversions
- work with CRM and analytics
- constant optimization of campaigns
Tools used
- Google Ads Search
- Performance Max
- Google Analytics
- Remarketing
- Conversion optimization
- CRM analytics
Zaporizhzhia 
Available for hire
Offer work