Google Ads for a stretch ceiling installation company in Kyiv and the region.

About the project
Niche: installation of stretch ceilings
Geo: Kyiv and Kyiv region
Collaboration period: from August 2024
Main goal: to receive calls and applications

Initial situation:

At the start, the advertising campaigns were unstable and had a number of typical problems for the competitive renovation niche:

-high cost per application
-non-targeted search queries
-uneven flow of leads
-lack of quality campaign segmentation
-part of the budget was spent inefficiently
-low predictability of results

The main task is to build a stable flow of applications from Google Ads and increase the return on advertising.

What was done
-Full account restructuring
-redesigned the structure of search campaigns
-segmented traffic by user intent
-allocated separate campaigns for hot commercial queries

Optimization of search queries
-massive cleaning of search phrases
-regular addition of negative keywords
-narrowing ineffective broad matches
-focus on key queries with high conversion

Strengthening ad messages
-rewritten headlines and offers
-added strong CTAs

focus on:
-fast installation
-free measurement
-guarantee
-turnkey installation
-work in Kyiv and the region

Work with bids and Google algorithms
-optimization of bidding strategies
-transition to conversion optimization
-adjusting bids by audiences and devices
-disabling weak traffic segments

Analytics and lead control
-improved conversion tracking
-optimized campaigns specifically for calls and applications
-analyzed lead quality and keyword effectiveness

Results for the period
August 2025 – April 2026

Key advertising metrics
Conversions: 1,245+
Advertising costs: 1,062,577 UAH
Average cost per conversion: 853 UAH
Average cost per click: 99 UAH
Impressions: 98,571
Financial result

Data on successful applications
During the work period, the following was received:

248 successful applications
Total sales amount: 6,364,029 UAH

Comparison of costs and results
Advertising:
Costs: 1,062,577 UAH
Received result:
Amount of successful sales: 6,364,029 UAH
Conclusions on effectiveness

Due to proper optimization of Google Ads, it was possible to:

-receive a stable flow of leads in a competitive niche
-significantly reduce the cost per application
-scale the number of inquiries
-bring advertising to the projected result
-ensure turnover of over 6.3 million UAH from advertising

Return on advertising

The actual turnover exceeded advertising costs by more than 6 times, demonstrating the high effectiveness of the advertising system and proper traffic management.

Tools
Google Ads Search
Performance Max
Conversion optimization
Negative keywords
Remarketing
Google Analytics
Working with CRM and lead analytics