Google Ads for a children's goods e-shop — ROAS 16× with a target of 4×

Ukrainian online store for children's products over 13 months on a single PMax campaign. Key milestone — March 2026: AI agent UPLIFY OS identified a cluster of critical issues (Merchant blocking + 18 findings). In 7 weeks, all were resolved: Merchant Center issues, rejected products, PMax asset quality, slow mobile checkout, LCP regression (4.8s → 8.1s → fixed), CTR drop in Search Console.

Results over 13 months:
• 124,725 ₴ → 2,019,755 ₴ in value
• ROAS 16.19× against a target of 4.0× (+304% above target)
• 2,588 purchases, 54,162 clicks
• 18/18 OS findings fixed

Period: April 2025 — April 2026
Niche: E-commerce · children's products

#GoogleAds #PerformanceMax #ROAS #TargetROAS #GoogleMerchantCenter #CoreWebVitals #SearchConsole #Ecommerce #PPC #ContextualAdvertising