Google Ads for the manufacturer

Starting conditions: Google Ads advertising campaigns have been launched, before that the company had a failed experience of working with this traffic channel.
The task is to test the traffic channel, bring it to a profitability level.
Activities: Advertising campaigns on search, CMS and remarketing have been launched. As the statistics were accumulated, the loss sites were turned off. The list of minus words has been added. The display on mobile devices in the KMS has been disabled. KMS and remarketing are translated into a conversion optimization strategy. The rates have been adjusted to the geography and age of the visitors on the search.
Results: The conversion rate in order payment increased by 83 % (from 0.52 to 0.95 %).