Google Ads for B2B in Mexico (RUKA WORLD)

Project:
Setup and optimization of a Google Ads advertising campaign for a company selling industrial equipment in Mexico.

Client's goal:
To receive quality leads (applications from companies and dealers) from the Spanish-speaking region.

What was done:

Selection and clustering of keywords in Spanish

Setup of a search advertising campaign (Search) focused on equipment

Writing ads considering business lexicon and B2B specifics

Setting up website goals: contact form and WhatsApp

Bid optimization and negative keywords based on the first 10 days' results

Features:

All work was conducted in Spanish

Adaptation for the Mexican market

Consideration of B2B specifics (long sales cycle, terminology nuances)

Growth in Paid Search over a week:
Sessions: +86.6%
Interactions: +101.8%
Average engagement: 77.37%

Result after launching and optimizing the Spanish-language Google Ads search campaign.

Within 14 days of campaign launch, 7 inquiries were received, 4 of which were targeted:

Via WhatsApp — 2 leads, one of which negotiated a deal worth $65,000 USD

Via email — 1 lead, with equipment selection tailored to the client's specifications

Via phone — 1 lead, with a request for production setup

These results confirm the high accuracy of keywords and the relevance of traffic.