Project:
Setup and optimization of a Google Ads advertising campaign for a company selling industrial equipment in Mexico.
Client's goal:
To receive quality leads (applications from companies and dealers) from the Spanish-speaking region.
What was done:
Selection and clustering of keywords in Spanish
Setup of a search advertising campaign (Search) focused on equipment
Writing ads considering business lexicon and B2B specifics
Setting up website goals: contact form and WhatsApp
Bid optimization and negative keywords based on the first 10 days' results
Features:
All work was conducted in Spanish
Adaptation for the Mexican market
Consideration of B2B specifics (long sales cycle, terminology nuances)
Growth in Paid Search over a week:
Sessions: +86.6%
Interactions: +101.8%
Average engagement: 77.37%
Result after launching and optimizing the Spanish-language Google Ads search campaign.
Within 14 days of campaign launch, 7 inquiries were received, 4 of which were targeted:
Via WhatsApp — 2 leads, one of which negotiated a deal worth $65,000 USD
Via email — 1 lead, with equipment selection tailored to the client's specifications
Via phone — 1 lead, with a request for production setup
These results confirm the high accuracy of keywords and the relevance of traffic.
Setup and optimization of a Google Ads advertising campaign for a company selling industrial equipment in Mexico.
Client's goal:
To receive quality leads (applications from companies and dealers) from the Spanish-speaking region.
What was done:
Selection and clustering of keywords in Spanish
Setup of a search advertising campaign (Search) focused on equipment
Writing ads considering business lexicon and B2B specifics
Setting up website goals: contact form and WhatsApp
Bid optimization and negative keywords based on the first 10 days' results
Features:
All work was conducted in Spanish
Adaptation for the Mexican market
Consideration of B2B specifics (long sales cycle, terminology nuances)
Growth in Paid Search over a week:
Sessions: +86.6%
Interactions: +101.8%
Average engagement: 77.37%
Result after launching and optimizing the Spanish-language Google Ads search campaign.
Within 14 days of campaign launch, 7 inquiries were received, 4 of which were targeted:
Via WhatsApp — 2 leads, one of which negotiated a deal worth $65,000 USD
Via email — 1 lead, with equipment selection tailored to the client's specifications
Via phone — 1 lead, with a request for production setup
These results confirm the high accuracy of keywords and the relevance of traffic.