Training and Certification: Google Ads

In 2025, I trained with practicing specialist Elena Chernovets, during which I:

Mastered the setup of all types of advertising campaigns:
Search advertising

Display Network (GDN)

Video ads on YouTube

Shopping campaigns

Performance Max

Mobile app advertising

What I did during the practice:
Set up campaigns from scratch for real business niches

Conducted keyword analysis and competitor audits

Wrote ad texts and selected creatives

Worked with analytics, goal setting, and remarketing

Learned to manage clients: from briefing to regular reports

Google Certification:
Received the official Google Ads Search Certification

Completed through the Google Skillshop platform, confirming knowledge of search advertising