Google Ads for internet business in the B2B marketing services sector

Theme:
Digital marketing: targeting, contextual advertising, SEO, SMM for online businesses.

Task:
Optimize Google Ads to attract applications with minimal costs.

Strategy:
1) Development of a campaign plan, setting up conversions.
2) Semantic core, clustering of keywords.
3) A/B testing, campaign optimization.

Results:
1) Conversions: 26
2) Cost per conversion: 246 UAH
3) CPC: 3.63 UAH
4) CTR: 5.34%
5) Expenses: 6405 UAH

Campaign analysis:
1) Targeting: 10 conversions, 210 UAH/conversion
2) Context: 6 conversions, 257 UAH/conversion
3) SEO: 5 conversions, 297 UAH/conversion
4) SMM: 5 conversions, 320 UAH/conversion

Approach:
1) Transition from phrase match to broad match to increase traffic.
2) The campaign with maximum efficiency yielded 6 conversions at 110 UAH each.

Conclusions:
1) Scale campaigns with phrase match.
2) Continue optimizing ads and keywords.
3) Test new audiences to improve effectiveness.

Budget forecast:
1) 19,600 UAH (500$): 78 applications/month (2-3 per day)
2) 39,200 UAH (1000$): 152 applications/month (5-6 per day)