SEO:Increase traffic and rankings of accounting services website

SEO Case: How We Doubled Visibility and Significantly Increased Traffic for an Accounting Services Website in 9 Months
Starting Situation (June 2024):

Our main task was to attract the target audience through organic search and significantly improve the site's positions for key queries in the accounting services niche.

Our strategy and work performed:
We applied a comprehensive approach to SEO promotion, which included the following key stages:
Deep site audit: We identified and corrected technical errors, problems with setting up conversion tracking, and broken redirects.
Content marketing and optimization:
We collected a complete semantic core (a list of keywords by which clients search for services).
We developed technical tasks for copywriters and created new, search engine-optimized and user-friendly articles.
Internal linking: Developed and implemented a strategy of internal links between site pages to improve indexing by search engines and distribute the "weight" of pages.
External optimization (Link building):
Placed natural links on authoritative resources (crowd marketing).
Carefully analyzed potential donor sites for placing links.
Regularly increased high-quality link mass.
For the client, this increases the authority of his site in the eyes of search engines, which is an important ranking factor.
Constant monitoring and analytics: Regularly monitored site positions, analyzed user behavioral factors (how they interact with the site) and made necessary adjustments to the strategy, improving the user experience (UX). For the client, this guarantees that our work is based on data and we respond flexibly to changes.
Impressive results in 9 months (June 2024 - March 2025):
Organic Traffic Growth (Google Analytics 4)( https://take.ms/7Cere ):

There is a steady and significant growth in search visitors, especially noticeable after the active phase of strategy implementation (since September 2024). (See Chart 1 )
Number of search users: 6,737.
Sessions engaged: 40,072.
Average site interaction time: 1 minute 38 seconds.
Returning users: 1,238 repeat visitors.
Visibility improvement (Google Search Console):
Visibility in Google Search Console ( https://take.ms/pU8nQJ ):

Number of search clicks: 8.34 thousand.
Site impressions in search: 193 thousand.
Average CTR (click-through rate): 4.3%.
Average search position: 15.4 (significant improvement compared to the start).
Dynamics of positions by key queries (Serpstat):
First month (June 2024 https://take.ms/BzXmq ):
Top-1: 3 keys (2%)
Top-3: 9 (5%)
Top-10: 31 (18%)
Outside TOP-20: 36 (21%)
Last check (March 2025 https://take.ms/MOwKU )
Top-1: 9 (5%)
Top-3: 26 (15%)
Top-10: 79 (47%)
Outside TOP-20: 22 (13%)
Key conclusion: The number of queries in the TOP-10 has more than doubled (from 31 to 79), and the number of "invisible" queries outside the TOP-20 has significantly decreased.
What does this mean for business?
Exit from the "shadow": We successfully brought the site out of the so-called Google "sandbox", ensuring active ranking.
Attracting target customers: Significantly increased visibility for commercial queries that bring real customers.
Increased conversions: The number of conversions from Google search has increased almost 4 times.
Movement to leadership: Many important pages of the site are gradually approaching the TOP-3 search results.

This case demonstrates that systematic and professional work on SEO allows you to achieve significant growth in traffic and visibility even in competitive niches, such as accounting services. We can implement a similar strategy, adapted to the specifics of your business, for your project.