Google Ads for services in Spain: 14 conversions and 20+ inquiries.

Launched and technically refined a Google Ads advertising campaign for a local service in Spain: apartment clearing / furniture removal / apartment liberation in Valencia.

The project started as a test campaign for 14 days, but in fact, the task turned out to be broader: it was necessary not just to launch the advertisement, but to build a complete system for receiving and tracking requests.

What was done:

— analyzed the niche of local services in Spain;
— agreed on the geography: Valencia + nearby radius;
— created a Google Ads search campaign for commercial queries;
— set a working schedule for displays on weekdays;
— identified key segments: apartment liberation, furniture removal, urgent clearing, commercial queries with price and intent to order the service;
— added 30+ negative keywords to filter out free and irrelevant traffic: free, city hall, donate, recycling, second hand, wallapop, and others;
— connected Google Tag Manager;
— set up events and conversions for WhatsApp Click, Phone Click, and request form;
— checked the operation of tags through Google Tag Assistant;
— replaced the phone number on the website and set up clickable contact buttons;
— created and connected a Telegram bot for instant receipt of requests from the website;
— configured the transmission of the source of the inquiry and key query in notifications;
— conducted manual optimization based on search queries, CPC, expenses, and quality of inquiries.

Result

During the Google Ads test period, the following was recorded:

— 152 clicks;
— 1,139 impressions;
— CTR 13.35%;
— average cost per click 1.46 €;
— expenditure 222.41 €;
— 14 tracked conversions;
— average cost per conversion 15.89 €.

The best segment showed particularly strong results: the keyword “company apartment clearing” generated 7 conversions at a cost of 67.62 €, which is about 9.66 € per conversion.

As a result of the test and post-test period, the campaign brought in 20+ incoming inquiries/contact actions via WhatsApp, calls, and the website form. Some inquiries turned into real orders. On certain days, the client recorded up to 3 orders from 4 inquiries, confirming the quality of traffic after cleaning the semantics.

After a contentious situation, the client confirmed that the advertisement continues to bring in requests, agreed to settle the remaining payment, and left a positive review. The project became not just an advertisement setup, but a complete working system: Google Ads → website → WhatsApp / call / form → Telegram bot → request.

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