Google Ads for the climate technology store | ROAS 2000–3500%

Setting up and comprehensive management of Google Ads advertising campaigns for an online store of climate equipment. The project covered the full cycle of work with e-commerce advertising and seasonal demand optimization.

Tools used:
• Search campaigns
• GDN (Google Display Network)
• Remarketing
• Shopping campaigns (Google Shopping)
• Performance Max

Main tasks:
— Ensure a stable flow of sales
— Maximize advertising profitability
— Take into account seasonal demand (peak and off-season periods)
— Scale profitable campaigns

Result:

— Stable revenue from advertising
— ROAS from 2000% to 3500% depending on the season
— Budget scaling without loss of profitability

Advertising became a predictable and manageable sales channel for the online store.