Yevhenii K.
Offer Yevhenii work on your next project.
Rating
Language proficiency level
Skills and abilities
Portfolio
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Google Ads for email service (USA) | 12,900 sales
Contextual AdvertisingLed and optimized Google Ads campaigns for a company providing postal services in the US market.
Tasks:
— Scale sales
— Maintain profitability while increasing budget
… — Optimize account structure for stable ROAS
Results after 3 months:
— 12,900 sales
— Advertising expenses: 19,000,000 UAH
— ROAS: 380%
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Google Ads for the climate technology store | ROAS 2000–3500%
Contextual AdvertisingSetting up and comprehensive management of Google Ads advertising campaigns for an online store of climate equipment. The project covered the full cycle of work with e-commerce advertising and seasonal demand optimization.
Tools used:
• Search campaigns
… • GDN (Google Display Network)
• Remarketing
• Shopping campaigns (Google Shopping)
• Performance Max
Main tasks:
— Ensure a stable flow of sales
— Maximize advertising profitability
— Take into account seasonal demand (peak and off-season periods)
— Scale profitable campaigns
Result:
— Stable revenue from advertising
— ROAS from 2000% to 3500% depending on the season
— Budget scaling without loss of profitability
Advertising became a predictable and manageable sales channel for the online store.
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Google Ads Setup from Scratch for a Glass & Mirror Manufacturer
Contextual AdvertisingFull launch and construction of a Google Ads advertising system from scratch for a manufacturer of glass and mirror products.
At the time of launch, advertising was absent. The main task is to create a stable channel for attracting customers and to occupy strong positions in the local niche.
… Main tasks:
— Launching advertising campaigns from scratch
— Achieving top positions among competitors in the local segment
— Forming a stable flow of applications
— Building a systematic structure of the account
Result:
— Within a few months, the campaign became a leader in its theme in the local market
— Google Ads became the main source of traffic and applications
— Stable maintenance of positions and competitive advantage
Advertising was built as a long-term tool for systematic customer attraction, rather than as a short-term test.
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Google Ads optimization for a scrap metal recycling company
Contextual AdvertisingOptimization and restructuring of the Google Ads account for a company engaged in metal scrap collection in the local market. At the start of the collaboration, the advertising was already running, but it did not provide a stable flow of applications and lacked proper performance tracking.
Main issues:
— Lack of set conversions
… — Ineffective structure of search campaigns
— Underdeveloped semantics
— Absence of negative keywords
— Limited use of audiences
What was done:
• Set up proper conversion tracking
• Completely reviewed and expanded the semantic core
• Added relevant keywords
• Processed the list of negative keywords
• Changed the structure of search campaigns
• Added audience signals
• Launched Performance Max for scaling
Result:
— Formation of a stable flow of applications
— Increased efficiency of budget usage
— Advertising became a manageable and predictable tool for attracting customers
Activity
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135 USD
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226 USD
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23 USD
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70 USD
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135 USD
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194 USD
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192 USD
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