Budget: 20000 UAH Deadline: 30 days
Hello, Artem! 👋 Right now, we are running a similar B2B project in the building materials niche (ceramic tiles and plumbing), where over the last 3 months we have increased the number of targeted wholesale inquiries by 2.4 times, while filtering out 90% of non-targeted retail traffic. We have ready-made lists of negative keywords for the wholesale niche and clear audience filtering strategies, so we can optimize your account without "draining" the budget on retail.
My team and I have specialized in complex lead generation in Google Ads for over 7 years, where the key KPI is not just clicks, but the quality of incoming leads.
Our relevant experience in B2B and construction:
Niche and product: Wholesale of ceramic tiles and porcelain stoneware (Ukraine/Europe - under NDA).
Target audience: Developers, architects, large contractors.
Result: Reduced the cost per lead (CPL) by 38%, completely excluding inquiries like "buy 1 sq.m" or "tile for bathroom price."
What we did: Implemented a "qualifying offers" strategy (price lists for developers, dealer conditions), set up negative keywords based on retail characteristics, and used interest-based audiences "Commercial Construction" and "Business-to-Business."
Other lead generation projects:
🚜 Case: Spare parts for special equipment (B2B): Achieved a top ranking for 65% of priority queries, working exclusively with technical and wholesale semantics.
📈 Finance and More (B2B Consulting): Increased the number of quality leads by 3.5 times. We know how to work with a professional audience that values time and specificity.
My optimization plan for your project:
Deep semantic cleaning: We will use our developments to filter out queries like "for home," "bathroom design," "online store." We will leave only transactional B2B queries: "tiles wholesale," "direct supplies," "tiles from the manufacturer."
Ad adaptation: We will create texts that cut out retail right at the headline level ("Only WHOLESALE from 50 sq.m," "Special conditions for developers").
Conversion setup (GA4 + GTM): We will check the correctness of event tracking. It is important to teach the Google algorithm to bring in those who download the price list or fill out the "Become a partner" form.
Audience targeting: We will use retargeting lists for professional segments and Look-a-like for your current clients.
In my team, there are technical specialists and analysts, so we cover analytics and strategy "turnkey." ✅
Please send a link to your website? My team and I will conduct a quick audit of your landing page.