Budget: 8000 UAH Deadline: 31 days
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The task is clear - it is important not just to technically launch Google Ads, but to build a proper structure for applications from the very start: semantics, conversions, analytics, and optimization logic for real results, not just traffic.
My approach for your project:
- First, I will gather semantics with an emphasis on commercial and high-intent queries to filter out unnecessary informational traffic at the key collection stage.
- Next, I will build a campaign structure for separate groups of queries and user intent, so it is clear what generates applications and what simply wastes the budget.
- I will set up Google Ads with the correct logic for campaigns, ads, negative keywords, audiences, and basic signals for further optimization.
- I will separately set up conversions: forms, calls, key actions on the website, so that the ads are optimized specifically for leads.
- I will connect analytics and check that the data is transmitted correctly without distortions, duplicates, or losses in events.
I have practical experience with GA4, Google Tag Manager, setting up events and conversions, verifying data accuracy, as well as with Microsoft Clarity - for analyzing user behavior, session recordings, click maps, and identifying weak points in the funnel.
I work specifically with a focus on applications, their quality, and further economics!
Ready to work on your project)
