Google Ads for a website promoting on Amazon
Hello, friends! Today we are sharing a case study of our work with Google Ads for our client - the company "Empo," which provides promotion services on Amazon.
In one year of work, using search campaigns and Performance Max, we achieved excellent results.
What are the results?
Number of inquiries: 519 in 1 year
Advertising budget: 57,792 UAH
Average cost per inquiry (CPA): 111.36 UAH
Campaign effectiveness (ROAS): In this case, the focus was on attracting applications rather than direct income, so ROAS was not calculated.
What did we do?
Conducted a website audit, improved page structure, and added conversions for easy tracking.
Set up search campaigns to attract customers ready to order promotion services on Amazon.
Launched Performance Max to leverage the full potential of Google Ads: from search to display networks.
Configured conversion tracking through Google Analytics, which allowed us to identify key queries, the most converting audiences, and optimize costs.
Regularly tested different ads, optimized bids, and adjusted strategies to reduce customer acquisition cost (CPA).
Conclusions
Search and Performance Max proved to be effective tools for promoting services in the Amazon promotion niche.
The cost per inquiry (CPA) at the level of 111.36 UAH confirms that the advertising campaigns were set up and optimized correctly.
Regular analysis and optimization allowed us to achieve a stable flow of applications at a reasonable cost, even with a relatively small advertising budget.
In one year of work, using search campaigns and Performance Max, we achieved excellent results.
What are the results?
Number of inquiries: 519 in 1 year
Advertising budget: 57,792 UAH
Average cost per inquiry (CPA): 111.36 UAH
Campaign effectiveness (ROAS): In this case, the focus was on attracting applications rather than direct income, so ROAS was not calculated.
What did we do?
Conducted a website audit, improved page structure, and added conversions for easy tracking.
Set up search campaigns to attract customers ready to order promotion services on Amazon.
Launched Performance Max to leverage the full potential of Google Ads: from search to display networks.
Configured conversion tracking through Google Analytics, which allowed us to identify key queries, the most converting audiences, and optimize costs.
Regularly tested different ads, optimized bids, and adjusted strategies to reduce customer acquisition cost (CPA).
Conclusions
Search and Performance Max proved to be effective tools for promoting services in the Amazon promotion niche.
The cost per inquiry (CPA) at the level of 111.36 UAH confirms that the advertising campaigns were set up and optimized correctly.
Regular analysis and optimization allowed us to achieve a stable flow of applications at a reasonable cost, even with a relatively small advertising budget.
Kharkiv 
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