Google advertising for an auto parts store

Hello, friends! Today we are sharing the results of the advertising campaign on Google for our client — the online auto parts store Avtorevers. Thanks to the use of Google Shopping and Performance Max, we achieved excellent results in just 1 month!

Results

Number of transactions: 174
Total sales amount: 159,979 UAH
Advertising budget: 7,396 UAH
Average cost per transaction: 42.51 UAH
ROAS (Return on Advertising Spend): x21.6

Key Performance Indicators

Return on Advertising Spend (ROAS):
ROAS = Total revenue from sales / Advertising budget
159,979 UAH / 7,396 UAH ≈ 21.6
(Every UAH invested brought 21.6 UAH in revenue).
Customer Acquisition Cost (CPA):
CPA = Advertising budget / Number of transactions
7,396 UAH / 174 ≈ 42.51 UAH

What did we do for this?

Set up the account in Google Merchant Center, optimized the product feed, and connected dynamic remarketing.
Launched shopping campaigns (Google Shopping) and Performance Max to reach the maximum audience.
Analyzed key metrics and adjusted the bidding strategy to reduce conversion costs.
Tested different creatives and ad texts, improving their effectiveness based on analytics.
Optimized campaigns focusing on popular products, reallocating budget from less effective positions.

Conclusions

The Google Shopping and Performance Max campaigns demonstrated high effectiveness, delivering excellent results with a return of x21.6.
Proper ad setup allowed us to maintain the customer acquisition cost at 42.51 UAH per transaction.
Dynamic remarketing helped bring users back and increase the share of repeat purchases.