Google advertising for a nut store

Hello, friends! Today we are sharing the results of the advertising campaign on Google for our client — an online store of nuts and dried fruits. In 1 month of working with Google Shopping and Performance Max campaigns, we achieved excellent results!

Results

Number of transactions: 139
Total sales amount: 170,974 UAH
Advertising budget: 19,706 UAH
Average cost of one transaction: 141.8 UAH
ROAS (Return on Advertising Spend): x8.7

Key Performance Indicators

Return on Advertising Spend (ROAS):
ROAS = Total revenue from sales / Advertising budget
170,974 UAH / 19,706 UAH ≈ 8.7
(Every UAH invested brought 8.7 UAH in revenue).
Customer Acquisition Cost (CPA):
CPA = Advertising budget / Number of transactions
19,706 UAH / 139 ≈ 141.8 UAH

What did we do for this?

Set up the account in Google Merchant Center, optimized the product feed, and connected dynamic remarketing.
Launched Google Shopping and Performance Max to attract the target audience and increase sales.
Conducted an analysis of key metrics and adjusted the bidding strategy, which allowed us to reduce the cost of conversions.
Tested different creatives and ad texts, improving their effectiveness based on analytics.
Optimized campaigns by allocating more budget to popular products and redistributing less effective positions.

Conclusions

Google Shopping and Performance Max campaigns demonstrated high effectiveness, providing a ROAS of x8.7.
Proper ad setup allowed us to maintain the Customer Acquisition Cost (CPA) at the level of 141.8 UAH per transaction.
Dynamic remarketing helped bring users back and increase repeat purchases.