Google advertising for a dishware store

Hello, friends! Today we are sharing the results of the advertising campaign on Google for our client — an online store for kitchenware. In 1 month of working with Google Shopping and Performance Max campaigns, we achieved excellent results!

Results

Number of transactions: 285
Total sales amount: 152,631 UAH
Advertising budget: 18,546 UAH
Average cost per transaction: 65.08 UAH
ROAS (Return on Advertising Spend): x8.2

Key Performance Indicators

Return on Advertising Spend (ROAS):
ROAS = Total revenue from sales / Advertising budget
152,631 UAH / 18,546 UAH ≈ 8.2
(Every UAH invested brought 8.2 UAH in revenue).
Customer Acquisition Cost (CPA):
CPA = Advertising budget / Number of transactions
18,546 UAH / 285 ≈ 65.08 UAH

What did we do for this?

Set up the account in Google Merchant Center, optimized the product feed, and enabled dynamic remarketing.
Launched shopping campaigns (Google Shopping) and Performance Max to reach a wide audience and increase sales.
Analyzed key metrics and adjusted the bidding strategy to reduce conversion costs.
Tested various creatives and ad texts, improving their effectiveness based on analytics.
Optimized campaigns focusing on popular products, while reallocating budget from less effective positions.

Conclusions

Google Shopping and Performance Max campaigns demonstrated high effectiveness, providing a good level of sales with a return of x8.2.
Proper ad setup helped reduce the customer acquisition cost to 65.08 UAH per transaction.
Dynamic remarketing allowed us to bring users back and increase the share of repeat purchases.