Google advertising for a holiday accessories store

Hello, friends! Today we share the results of the advertising campaign on Google for our client — an online store of gift accessories. Thanks to properly set up Google Shopping and Performance Max campaigns, we achieved excellent results in just 1 month!

Results

Number of transactions: 707
Total sales amount: 151,590 UAH
Advertising budget: 13,631 UAH
Average cost per transaction: 19.27 UAH
ROAS (Return on Advertising Spend): x11.1

Key Performance Indicators

Return on Advertising Spend (ROAS):
ROAS = Total revenue from sales / Advertising budget
151,590 UAH / 13,631 UAH ≈ 11.1
(Every UAH spent brought in 11.1 UAH of revenue).
Customer Acquisition Cost (CPA):
CPA = Advertising budget / Number of transactions
13,631 UAH / 707 ≈ 19.27 UAH

What did we do for this?

Optimized the product feed in Google Merchant Center and set up dynamic remarketing.
Launched shopping campaigns (Google Shopping) and Performance Max to attract the maximum number of potential buyers.
Analyzed key metrics and optimized the bidding strategy to reduce customer acquisition cost.
Tested different ad variations and creatives, improving their effectiveness based on analytics.
Optimized advertising campaigns, focusing on products with the highest demand.

Conclusions

Google Shopping and Performance Max campaigns provided high advertising effectiveness with a return of 11.1.
The customer acquisition cost (CPA) was only 19.27 UAH, which is an excellent indicator for this niche.
Dynamic remarketing helped bring users back and increase the number of repeat purchases.