Google Ads optimization for security firm + Youtube video advertising

What was done:
Audit of the advertising account;
Tracking on the site;
Creating different types of audiences for video advertising: by interests, special types of audiences, remarketing audiences, etc.
Starting and further optimization of video campaigns;
- collection of semantics for search;
Creating text and adaptive ads, as well as extensions;
- Connecting the script to optimally cleanse the unwanted places of video advertising on Youtube (child content);
Starting Smart Search and Max Performance Campaigns
Search optimization: analysis of keywords, adding minus words, adjusting bets;
Testing the different strategies of stakes.