Google Ads optimization for the branded accessory store

What was done:
Audit of the advertising account;
Tracking on the site;
Installation and launch of dynamic remarketing;
Collection of semantics for search campaigns;
Start and optimize search campaigns: keyword analysis, adding minus words, adjusting bets.
Creating text and adaptive ads, as well as extensions;
Testing the different strategies of targeting - conducting A/B testing;
Starting a smart search and dynamic search campaign;
Starting a search remarketing;
launch of the Discovery campaign;
Analysis and elimination of ineffective locations.