Google Ads optimization for the gift store

What was done:
Audit of the advertising account;
Tracking on the site;
Starting and further optimization of trading campaigns;
Setup, launch and optimization of dynamic remarketing;
Starting smart and dynamic search campaigns;
Analysis of search requests and minus;
Creating unique relevant ads;
Creating different types of extensions;
launch of the Discovery campaign;
Analysis of locations;
The Max Performance;
- Analysis and optimization of KPI indicators - reduced conversion cost, increased ROAS, reduced CPC.