Google Adwords – Pizza and Sushi

Results of Google Ads account optimization (10 months optimization period - from February 2018) in pizza and sushi delivery niche. The number of conversions at the end of the year increased more than three times with the same advertising budget.
What was done:
- re-worked structure and re-started advertising campaigns in search
Individual campaigns under brand traffic
Improved advertising texts
Keywords that have not previously been covered (e.g. "food delivery")
Started the remarketing campaign