Google Adwords: Customers in the Store Everything for Manicure
Contextual Advertising
Project: Internet store "Everything for Manicure and Pedicure"
Groups of advertised products: electrical goods for manicure, professional hair cosmetics
Region : Ukraine
Stage No. 1 From the general category of electrical cargo I distinguished the main directions:
Freshers for Manicure
Lamps for the nails
Sterilizers for Manicure
Excerpt for manicure
Sweaters for Manicure
Poultry for manicure
On hair cosmetics I decided to make advertising only on specific brands so that there are no unintended clicks.
Stage No. 2 I’ve only got “heat” keywords.
That is, the keywords when it is clear that the visitor is ready to buy and compare offers by price.
Three Make the most relevant advertisements.
What happened in the end:
Duration of the campaign: 10 days
There were clicks: 515
The average CTR: 17.61%
Number of conversions: 106
#contextadvertisement #GoogleAdwords #manicure #cosmetology
Groups of advertised products: electrical goods for manicure, professional hair cosmetics
Region : Ukraine
Stage No. 1 From the general category of electrical cargo I distinguished the main directions:
Freshers for Manicure
Lamps for the nails
Sterilizers for Manicure
Excerpt for manicure
Sweaters for Manicure
Poultry for manicure
On hair cosmetics I decided to make advertising only on specific brands so that there are no unintended clicks.
Stage No. 2 I’ve only got “heat” keywords.
That is, the keywords when it is clear that the visitor is ready to buy and compare offers by price.
Three Make the most relevant advertisements.
What happened in the end:
Duration of the campaign: 10 days
There were clicks: 515
The average CTR: 17.61%
Number of conversions: 106
#contextadvertisement #GoogleAdwords #manicure #cosmetology