Google AdWords - The App Store

Very competitive niche with a high price per click. The budget is scheduled for a month ahead and is always limited enough. Therefore, spontaneous tests and expense in this project are not welcomed).
During the quarantine, the customer’s marketer made a failed decision – a reduction in the advertising budget, which resulted in a sharp decline in sales. Fortunately, we quickly decided to return everything as it was, and also connected new tools such as dynamic remarketing and Smart Shopping, which made it possible to rapidly increase and multiply sales.
The table also does not take into account sales through calls and fast order form. But in general, the dynamics of growth are well seen here.